Field of Marketing and Public Policy: Introduction and Overview

Field of Marketing and Public Policy: Introduction and Overview

Several questions were addressed during a session of the 1996 Marketing and Public Policy Conference, including the following: 1. What are some of the major research contributions of the marketing and public policy subfield, and how have the contributions varied in different time periods? 2. What fo...

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Veröffentlicht in:Journal of public policy & marketing 1997-04, Vol.16 (1), p.126-128
1. Verfasser: Bloom, Paul N.
Format: Artikel
Sprache:eng
Schlagworte:
A Retrospective on the Field of Marketing and Public Policy
Advertising restrictions
Antitrust
Competition
Consumer behavior
Consumer protection
Consumer protection regulation
Consumer research
Consumers
Corrective advertising
Donations
False advertising
Food labeling
Funding
Marketing
Public policy
Research funding
Research methodology
Warnings
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Beschreibung
Zusammenfassung:Several questions were addressed during a session of the 1996 Marketing and Public Policy Conference, including the following: 1. What are some of the major research contributions of the marketing and public policy subfield, and how have the contributions varied in different time periods? 2. What forces have caused research activity to increase or decrease in the past, and are these forces present today? 3. What have been the subfield's most difficult research problems? 4. How has knowledge dissemination progressed in the subfield? 5. What role has research funding played in the knowledge creation process?
ISSN:0743-9156
1547-7207
DOI:10.1177/074391569701600111