Creating Corporate Cultures Through Mythopoetic Leadership

Creating Corporate Cultures Through Mythopoetic Leadership

This article introduces the concept of Mypthopoetic Leadership as a framework for leaders to develop robust cultures that give their firms competitive advantages. The mission statement and the values of a firm are vehicles that harness the human spirit and give inspiration and direction to all emplo...

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Veröffentlicht in:Organizational dynamics 2007-01, Vol.36 (3), p.288-302
Hauptverfasser: JARNAGIN, CHIP, SLOCUM, JOHN W.
Format: Artikel
Sprache:eng
Schlagworte:
Corporate culture
Leadership
Mission statements
Organization development
Studies
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Beschreibung
Zusammenfassung:This article introduces the concept of Mypthopoetic Leadership as a framework for leaders to develop robust cultures that give their firms competitive advantages. The mission statement and the values of a firm are vehicles that harness the human spirit and give inspiration and direction to all employees. Mythopoetic Leaders use the mission and the values of the firm to anchor behaviors and to form its cultural DNA.
ISSN:0090-2616
1873-3530
DOI:10.1016/j.orgdyn.2007.04.004