'PIMS: Fact of Folklore?' - Our Readers Reply
Profit Impact of Market Strategy (PIMS) has been embroiled in controversy. It purports to identify universal truths of the marketplace. As a general model PIMS works well, but will provide better information when developed for a specific industry.
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| Veröffentlicht in: | The Journal of business strategy 1984-04, Vol.4 (4), p.90-96 |
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| container_issue | 4 |
| container_start_page | 90-96 |
| container_title | The Journal of business strategy |
| container_volume | 4 |
| creator | McCabe, D Chussil, M.J |
| description | Profit Impact of Market Strategy (PIMS) has been embroiled in controversy. It purports to identify universal truths of the marketplace. As a general model PIMS works well, but will provide better information when developed for a specific industry. |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0275-6668 |
| ispartof | The Journal of business strategy, 1984-04, Vol.4 (4), p.90-96 |
| issn | 0275-6668 2052-1197 |
| language | eng |
| recordid | cdi_proquest_journals_209884198 |
| source | Emerald Journals; Alma/SFX Local Collection |
| subjects | Analysis Capital budgeting Folklore Measurement Profit Profits Value added Variables |
| title | 'PIMS: Fact of Folklore?' - Our Readers Reply |
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