'PIMS: Fact of Folklore?' - Our Readers Reply

'PIMS: Fact of Folklore?' - Our Readers Reply

Profit Impact of Market Strategy (PIMS) has been embroiled in controversy. It purports to identify universal truths of the marketplace. As a general model PIMS works well, but will provide better information when developed for a specific industry.

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Bibliographische Detailangaben
Veröffentlicht in:The Journal of business strategy 1984-04, Vol.4 (4), p.90-96
Hauptverfasser: McCabe, D, Chussil, M.J
Format: Artikel
Sprache:eng
Schlagworte:
Analysis
Capital budgeting
Folklore
Measurement
Profit
Profits
Value added
Variables
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Beschreibung
Zusammenfassung:Profit Impact of Market Strategy (PIMS) has been embroiled in controversy. It purports to identify universal truths of the marketplace. As a general model PIMS works well, but will provide better information when developed for a specific industry.
ISSN:0275-6668
2052-1197