Buying centers: Who chooses convention sites?

A study of how associations choose meeting sites finds several decision patterns. Destination marketers should attempt to discern how the decision is made.

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	The Cornell hotel and restaurant administration quarterly 1996-08, Vol.37 (4), p.72-76
Hauptverfasser:	Clark, J.Dana, Price, Catherine H., Murrmann, Suzanne K.
Format:	Artikel
Sprache:	eng
Schlagworte:	Associations Boards of directors commercialisation Committees Convention facilities Conventions Decision making food service industry Hospitality industry Hotel and motel management Hotels and motels industria de la restauracion industrie de la restauration Interviews Management Marketing Meeting planners Meetings mercadeo Methods prise de decision Purchasing departments Site selection toma de decisiones
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Beschreibung
Zusammenfassung:	A study of how associations choose meeting sites finds several decision patterns. Destination marketers should attempt to discern how the decision is made.
ISSN:	0010-8804 1938-9655 1552-3853 1938-9663
DOI:	10.1016/0010-8804(96)82541-9