Value pricing: How low can you go?
The effectiveness of value pricing for some food-service operations is unquestionable, but not for others. Here's a simple technique that operators can use to determine whether value pricing might increase their profits.
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| Veröffentlicht in: | The Cornell hotel and restaurant administration quarterly 1995-02, Vol.36 (1), p.51-56 |
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| container_end_page | 56 |
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| container_issue | 1 |
| container_start_page | 51 |
| container_title | The Cornell hotel and restaurant administration quarterly |
| container_volume | 36 |
| creator | Hayes, David K. Huffman, Lynn M. |
| description | The effectiveness of value pricing for some food-service operations is unquestionable, but not for others. Here's a simple technique that operators can use to determine whether value pricing might increase their profits. |
| doi_str_mv | 10.1016/S0010-8804(99)80058-5 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0010-8804 |
| ispartof | The Cornell hotel and restaurant administration quarterly, 1995-02, Vol.36 (1), p.51-56 |
| issn | 0010-8804 1938-9655 1552-3853 1938-9663 |
| language | eng |
| recordid | cdi_proquest_journals_209727730 |
| source | SAGE Complete; Alma/SFX Local Collection |
| subjects | Analysis BENEFICE Consumer behavior Consumers Corporate profits Customer services Discounts (Sales) Elasticity of demand Food Food service Food services GANANCIAS Hospitality industry INDUSTRIA DE LA RESTAURACION INDUSTRIE DE LA RESTAURATION Market strategy Marketing POLITICA DE PRECIOS POLITIQUE DES PRIX Prices Pricing policies Profitability Restaurants Sales Soft drinks Value analysis |
| title | Value pricing: How low can you go? |
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