Value pricing: How low can you go?

The effectiveness of value pricing for some food-service operations is unquestionable, but not for others. Here's a simple technique that operators can use to determine whether value pricing might increase their profits.

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Bibliographische Detailangaben
Veröffentlicht in:	The Cornell hotel and restaurant administration quarterly 1995-02, Vol.36 (1), p.51-56
Hauptverfasser:	Hayes, David K., Huffman, Lynn M.
Format:	Artikel
Sprache:	eng
Schlagworte:	Analysis BENEFICE Consumer behavior Consumers Corporate profits Customer services Discounts (Sales) Elasticity of demand Food Food service Food services GANANCIAS Hospitality industry INDUSTRIA DE LA RESTAURACION INDUSTRIE DE LA RESTAURATION Market strategy Marketing POLITICA DE PRECIOS POLITIQUE DES PRIX Prices Pricing policies Profitability Restaurants Sales Soft drinks Value analysis
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Beschreibung
Zusammenfassung:	The effectiveness of value pricing for some food-service operations is unquestionable, but not for others. Here's a simple technique that operators can use to determine whether value pricing might increase their profits.
ISSN:	0010-8804 1938-9655 1552-3853 1938-9663
DOI:	10.1016/S0010-8804(99)80058-5