How to add visual impact to your presentations

Audiences generally perceive speakers who use visuals as more professional, credible, and interesting. Furthermore, the use of visuals shortens meetings, increases audience retention, and boosts the acceptance of proposals. After establishing the purpose and content of the presentation and identifying the audience, the visuals can be planned. An understanding of some basic design principles will contribute to the presentation's overall effectiveness. There are 6 principles of design for projected visuals: 1. simplicity, 2. dominance, 3. pattern, 4. balance, 5. variation, and 6. harmony. It is important to determine how much text to include on each slide or transparency. A graph can often communicate information more efficiently than words or columns of numbers. Once the presentation has been developed, the next step is to put it in front of the audience. The advent of computer-generated graphics has made the production of sophisticated, accurate, colorful slides a realistic option.