Advertising Your Hotel's Position

Advertising Your Hotel's Position

The lodging industry has caught on to marketing and positioning in a big way. But there still is room for improvement—by focusing on the customer and not on the product

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:The Cornell hotel and restaurant administration quarterly 1990-08, Vol.31 (2), p.84-91
1. Verfasser: Lewis, Robert C.
Format: Artikel
Sprache:eng
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:The lodging industry has caught on to marketing and positioning in a big way. But there still is room for improvement—by focusing on the customer and not on the product
ISSN:0010-8804
1938-9655
1552-3853
1938-9663
DOI:10.1177/001088049003100213