Daewoo adds luster to the pearl of Southeast Asia

Daewoo, a Korean conglomerate, took 2 leaps of faith in 1996, when it opened the Hanoi Daewoo Hotel. While the projects development was not without minor problems, the hotel opened ahead of schedule and continues to command the highest ADR and occupancy in Hanoi. Unfortunately, the 5-star market has become crowded, meaning that the Hanoi Daewoo must compete both for guests and for qualified workers. To ensure a solid staff, the hotel has strong training programs that include, among other things, flying employees to Korea for training. Bases on its reasonable success, Hanoi Daewoo has continued opening hotels in other markets under its own flag.