Attitude Measurement under Conditions of Multiple Stimuli

Attitude Measurement under Conditions of Multiple Stimuli

Behavioral scientists frequently develop techniques which may have possible applications in marketing. This article describes an exploratory study which seeks to utilize a multiple variable technique for attitude measurement. This technique was developed to examine cognitive conflict in learning sit...

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Veröffentlicht in:Journal of marketing 1971-01, Vol.35 (1), p.66-70
Hauptverfasser: Will, R. Ted, Hasty, Ronald W.
Format: Artikel
Sprache:eng
Schlagworte:
Attitudes
Brands
Coefficients
Consumer psychology
Convenience foods
Correlation coefficients
Marketing
Marketing Notes and Communications
Meats
Mental stimulation
Steak
Wives
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Zusammenfassung:Behavioral scientists frequently develop techniques which may have possible applications in marketing. This article describes an exploratory study which seeks to utilize a multiple variable technique for attitude measurement. This technique was developed to examine cognitive conflict in learning situations.
ISSN:0022-2429
1547-7185
DOI:10.1177/002224297103500112