Experience Sampling Response Modes: Comparing Voice and Online Surveys

When conducting experience sampling studies, one important decision that researchers must make is the method by which surveys are administered. Dozens of reviews and recommendations cover types of response modes, including paper and pencil, online survey, and interactive voice response. However, few studies have empirically tested differences across response methods, and no studies have compared online surveys to interactive voice response surveys. Using a time-based experience sampling design, the present study investigates differences in compliance, data quality, and participant burden when using interactive voice response and online surveys. Results indicate no differences in terms of compliance rates and number of responses between the two methods. Interactive voice response produced lengthier qualitative responses, although there were no differences in the clarity of qualitative responses. Finally, online surveys may alleviate time burden, particularly as the number of items increases.