Halo Effects in Multiattribute Attitude Models: Some Unresolved Issues

Halo Effects in Multiattribute Attitude Models: Some Unresolved Issues

Certain shortcomings are found in Beckwith and Lehmann's study of the problem of halo effects in multiattribute attitude models in marketing. The writers contend that the data used were inadequate to test properly for halo effects and thus an inappropriate model was developed.

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing research 1976-11, Vol.13 (4), p.414-417
Hauptverfasser: Johansson, Johny K., MacLachlan, Douglas L., Yalch, Richard F.
Format: Artikel
Sprache:eng
Schlagworte:
A priori knowledge
Attitudes
Bias
Coefficients
Cognitive models
Halo effect
Longitudinal studies
Marketing
Modeling
Multiattribute models
Peer groups
Psychological attitudes
Research Notes and Communications
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Beschreibung
Zusammenfassung:Certain shortcomings are found in Beckwith and Lehmann's study of the problem of halo effects in multiattribute attitude models in marketing. The writers contend that the data used were inadequate to test properly for halo effects and thus an inappropriate model was developed.
ISSN:0022-2437
1547-7193
DOI:10.1177/002224377601300412