Best Practices in Protecting and Enforcing Trademarks, Copyrights, and Other Intellectual Property Rights

Franchisors rely on the dif- ferent forms of intellectual property to varying degrees depending on the specific nature of their business- es, and the success of a franchise system is often directly related to the overall strength of its intellec- tual property portfolio. [...] because the value of intellectual property is directly related to brand awareness and the accompanying goodwill, the strength of a franchi- sor's intellectual property portfolio is directly related to the strength of the franchise system.