Normalization of seasonal factors in Winters’ methods

In Winters’ seasonal exponential smoothing methods, a time series is decomposed into: level, trend and seasonal components, that change over time. The seasonal factors are initialized so that their average is 0 in the additive version or 1 in the multiplicative version. Usually, only one seasonal factor is updated each period, and the average of the seasonal factors is no longer 0 or 1; the ‘seasonal factors’ no longer meet the usual meaning of seasonal factors. We provide an equivalent reformulation of previous equations for renormalizing the components in the additive version. This form of the renormalization equations is then adapted to new renormalization formulas for the multiplicative Winters’ method. For both the standard and renormalized equations we make a minor change to the seasonal equation. Predictions from our renormalized smoothing values are the same as for the original smoothed values. The formulas can be applied every period, or when required. However, we recommend renormalization every time period. We show in the multiplicative version that the level and trend should be adjusted along with the seasonal component.