Good Empirical Generalizations

Good Empirical Generalizations

As well as being generalizations based on repeated empirical evidence, good empirical generalizations have five other characteristics: scope, precision, parsimony, usefulness, and a link with theory.

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Bibliographische Detailangaben
Veröffentlicht in:Marketing science (Providence, R.I.) R.I.), 1995-01, Vol.14 (3_supplement), p.G29-G35
1. Verfasser: Barwise, Patrick
Format: Artikel
Sprache:eng
Schlagworte:
Academic learning
Brands
Chemical elements
Consumer research
Empirical evidence
empirical generalizations
Empirical knowledge
knowledge development
Marketing
meta-analysis
Observational research
Parsimony
Perspective
phenomena
Qualitative research
replication
Research methods
Science
Scientific method
scope
Theory
Tradeoffs
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Beschreibung
Zusammenfassung:As well as being generalizations based on repeated empirical evidence, good empirical generalizations have five other characteristics: scope, precision, parsimony, usefulness, and a link with theory.
ISSN:0732-2399
1526-548X
DOI:10.1287/mksc.14.3.G29