DEMON: A Management Model for Marketing New Products
Marketing new products is a difficult, important, and costly problem for many businesses. DEMON is a model for systematically evaluating company policies relative to the marketing opportunities for a new product.
Gespeichert in:
| Veröffentlicht in: | California management review 1968-10, Vol.11 (1), p.31-46 |
|---|---|
| Hauptverfasser: | , , , |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 46 |
|---|---|
| container_issue | 1 |
| container_start_page | 31 |
| container_title | California management review |
| container_volume | 11 |
| creator | CHARNES, A. COOPER, W. W. DEVOE, J. K. LEARNER, D. B. |
| description | Marketing new products is a difficult, important, and costly problem for many businesses. DEMON is a model for systematically evaluating company policies relative to the marketing opportunities for a new product. |
| doi_str_mv | 10.2307/41164141 |
| format | Article |
| fullrecord | <record><control><sourceid>jstor_proqu</sourceid><recordid>TN_cdi_proquest_journals_206294495</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><jstor_id>41164141</jstor_id><sage_id>10.2307_41164141</sage_id><sourcerecordid>41164141</sourcerecordid><originalsourceid>FETCH-LOGICAL-c272t-e224b62e489d6acc77cb6364ca3c372a41bdd11c6e6f7eeed88cd71cf227eacd3</originalsourceid><addsrcrecordid>eNp10E1LAzEQBuAgCtYq-BMWRfCympnNJqm3UusH9MODnpc0mS2t7aYmW8R_b6QKXnoaZnh4B17GzoHfYMHVrQCQAgQcsA6CxFyXUhyyDudc54ClPGYnMS7TqkCUHSbuh-Pp5C7rZ2PTmDmtqWmzsXe0ymof0jG8U7to5tmEPrOX4N3WtvGUHdVmFensd3bZ28PwdfCUj6aPz4P-KLeosM0JUcwkktA9J421StmZLKSwprCFQiNg5hyAlSRrRUROa-sU2BpRkbGu6LKLXe4m-I8txbZa-m1o0ssKucSeEL0yoct9CAoOqFFqntT1TtngYwxUV5uwWJvwVQGvfoqr_opL9GpHY-rjX9het4ytD_vzvgFPJHN-</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>1301282680</pqid></control><display><type>article</type><title>DEMON: A Management Model for Marketing New Products</title><source>Alma/SFX Local Collection</source><source>Periodicals Index Online</source><creator>CHARNES, A. ; COOPER, W. W. ; DEVOE, J. K. ; LEARNER, D. B.</creator><creatorcontrib>CHARNES, A. ; COOPER, W. W. ; DEVOE, J. K. ; LEARNER, D. B.</creatorcontrib><description>Marketing new products is a difficult, important, and costly problem for many businesses. DEMON is a model for systematically evaluating company policies relative to the marketing opportunities for a new product.</description><identifier>ISSN: 0008-1256</identifier><identifier>EISSN: 2162-8564</identifier><identifier>DOI: 10.2307/41164141</identifier><language>eng</language><publisher>Los Angeles, CA: Graduate Schools of Business Administration, University of California</publisher><subject>Advertising expenditures ; Case histories ; Financial risk ; Management science ; Market planning ; Marketing ; Profit forecasting ; Profit planning ; Sales forecasting</subject><ispartof>California management review, 1968-10, Vol.11 (1), p.31-46</ispartof><rights>1968 The Regents of the University of California</rights><rights>Copyright University of California, Walter A. Haas School of Business Fall 1968</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c272t-e224b62e489d6acc77cb6364ca3c372a41bdd11c6e6f7eeed88cd71cf227eacd3</citedby><cites>FETCH-LOGICAL-c272t-e224b62e489d6acc77cb6364ca3c372a41bdd11c6e6f7eeed88cd71cf227eacd3</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,776,780,27848,27903,27904</link.rule.ids></links><search><creatorcontrib>CHARNES, A.</creatorcontrib><creatorcontrib>COOPER, W. W.</creatorcontrib><creatorcontrib>DEVOE, J. K.</creatorcontrib><creatorcontrib>LEARNER, D. B.</creatorcontrib><title>DEMON: A Management Model for Marketing New Products</title><title>California management review</title><description>Marketing new products is a difficult, important, and costly problem for many businesses. DEMON is a model for systematically evaluating company policies relative to the marketing opportunities for a new product.</description><subject>Advertising expenditures</subject><subject>Case histories</subject><subject>Financial risk</subject><subject>Management science</subject><subject>Market planning</subject><subject>Marketing</subject><subject>Profit forecasting</subject><subject>Profit planning</subject><subject>Sales forecasting</subject><issn>0008-1256</issn><issn>2162-8564</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>1968</creationdate><recordtype>article</recordtype><sourceid>K30</sourceid><sourceid>~OC</sourceid><sourceid>BENPR</sourceid><recordid>eNp10E1LAzEQBuAgCtYq-BMWRfCympnNJqm3UusH9MODnpc0mS2t7aYmW8R_b6QKXnoaZnh4B17GzoHfYMHVrQCQAgQcsA6CxFyXUhyyDudc54ClPGYnMS7TqkCUHSbuh-Pp5C7rZ2PTmDmtqWmzsXe0ymof0jG8U7to5tmEPrOX4N3WtvGUHdVmFensd3bZ28PwdfCUj6aPz4P-KLeosM0JUcwkktA9J421StmZLKSwprCFQiNg5hyAlSRrRUROa-sU2BpRkbGu6LKLXe4m-I8txbZa-m1o0ssKucSeEL0yoct9CAoOqFFqntT1TtngYwxUV5uwWJvwVQGvfoqr_opL9GpHY-rjX9het4ytD_vzvgFPJHN-</recordid><startdate>196810</startdate><enddate>196810</enddate><creator>CHARNES, A.</creator><creator>COOPER, W. W.</creator><creator>DEVOE, J. K.</creator><creator>LEARNER, D. B.</creator><general>Graduate Schools of Business Administration, University of California</general><general>SAGE Publications</general><general>University of California, Graduate Schools of Business Administration</general><scope>AAYXX</scope><scope>CITATION</scope><scope>FYSDU</scope><scope>GHEHK</scope><scope>HZAIM</scope><scope>K30</scope><scope>PAAUG</scope><scope>PAWHS</scope><scope>PAWZZ</scope><scope>PAXOH</scope><scope>PBHAV</scope><scope>PBQSW</scope><scope>PBYQZ</scope><scope>PCIWU</scope><scope>PCMID</scope><scope>PCZJX</scope><scope>PDGRG</scope><scope>PDWWI</scope><scope>PETMR</scope><scope>PFVGT</scope><scope>PGXDX</scope><scope>PIHIL</scope><scope>PISVA</scope><scope>PJCTQ</scope><scope>PJTMS</scope><scope>PLCHJ</scope><scope>PMHAD</scope><scope>PNQDJ</scope><scope>POUND</scope><scope>PPLAD</scope><scope>PQAPC</scope><scope>PQCAN</scope><scope>PQCMW</scope><scope>PQEME</scope><scope>PQHKH</scope><scope>PQMID</scope><scope>PQNCT</scope><scope>PQNET</scope><scope>PQSCT</scope><scope>PQSET</scope><scope>PSVJG</scope><scope>PVMQY</scope><scope>PZGFC</scope><scope>~OC</scope><scope>~OG</scope><scope>3V.</scope><scope>7WY</scope><scope>7WZ</scope><scope>7X7</scope><scope>7XB</scope><scope>87Z</scope><scope>88E</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>8FL</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FRNLG</scope><scope>FYUFA</scope><scope>F~G</scope><scope>GHDGH</scope><scope>K60</scope><scope>K6~</scope><scope>K9.</scope><scope>L.-</scope><scope>M0A</scope><scope>M0C</scope><scope>M0S</scope><scope>M0T</scope><scope>M1P</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>PYYUZ</scope><scope>Q9U</scope></search><sort><creationdate>196810</creationdate><title>DEMON: A Management Model for Marketing New Products</title><author>CHARNES, A. ; COOPER, W. W. ; DEVOE, J. K. ; LEARNER, D. B.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c272t-e224b62e489d6acc77cb6364ca3c372a41bdd11c6e6f7eeed88cd71cf227eacd3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>1968</creationdate><topic>Advertising expenditures</topic><topic>Case histories</topic><topic>Financial risk</topic><topic>Management science</topic><topic>Market planning</topic><topic>Marketing</topic><topic>Profit forecasting</topic><topic>Profit planning</topic><topic>Sales forecasting</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>CHARNES, A.</creatorcontrib><creatorcontrib>COOPER, W. W.</creatorcontrib><creatorcontrib>DEVOE, J. K.</creatorcontrib><creatorcontrib>LEARNER, D. B.</creatorcontrib><collection>CrossRef</collection><collection>Periodicals Index Online Segment 07</collection><collection>Periodicals Index Online Segment 08</collection><collection>Periodicals Index Online Segment 26</collection><collection>Periodicals Index Online</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - West</collection><collection>Primary Sources Access (Plan D) - International</collection><collection>Primary Sources Access & Build (Plan A) - MEA</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - Midwest</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - Northeast</collection><collection>Primary Sources Access (Plan D) - Southeast</collection><collection>Primary Sources Access (Plan D) - North Central</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - Southeast</collection><collection>Primary Sources Access (Plan D) - South Central</collection><collection>Primary Sources Access & Build (Plan A) - UK / I</collection><collection>Primary Sources Access (Plan D) - Canada</collection><collection>Primary Sources Access (Plan D) - EMEALA</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - North Central</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - South Central</collection><collection>Primary Sources Access & Build (Plan A) - International</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - International</collection><collection>Primary Sources Access (Plan D) - West</collection><collection>Periodicals Index Online Segments 1-50</collection><collection>Primary Sources Access (Plan D) - APAC</collection><collection>Primary Sources Access (Plan D) - Midwest</collection><collection>Primary Sources Access (Plan D) - MEA</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - Canada</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - UK / I</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - EMEALA</collection><collection>Primary Sources Access & Build (Plan A) - APAC</collection><collection>Primary Sources Access & Build (Plan A) - Canada</collection><collection>Primary Sources Access & Build (Plan A) - West</collection><collection>Primary Sources Access & Build (Plan A) - EMEALA</collection><collection>Primary Sources Access (Plan D) - Northeast</collection><collection>Primary Sources Access & Build (Plan A) - Midwest</collection><collection>Primary Sources Access & Build (Plan A) - North Central</collection><collection>Primary Sources Access & Build (Plan A) - Northeast</collection><collection>Primary Sources Access & Build (Plan A) - South Central</collection><collection>Primary Sources Access & Build (Plan A) - Southeast</collection><collection>Primary Sources Access (Plan D) - UK / I</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - APAC</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - MEA</collection><collection>Periodicals Archive Online Collection 1</collection><collection>PAO Collection 1 (purchase pre Feb/2008)</collection><collection>ProQuest Central (Corporate)</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>Health & Medical Collection</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Global (Alumni Edition)</collection><collection>Medical Database (Alumni Edition)</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Business Premium Collection (Alumni)</collection><collection>Health Research Premium Collection</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>ProQuest Health & Medical Complete (Alumni)</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Archive</collection><collection>ABI/INFORM Global</collection><collection>Health & Medical Collection (Alumni Edition)</collection><collection>Healthcare Administration Database</collection><collection>Medical Database</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>ABI/INFORM Collection China</collection><collection>ProQuest Central Basic</collection><jtitle>California management review</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>CHARNES, A.</au><au>COOPER, W. W.</au><au>DEVOE, J. K.</au><au>LEARNER, D. B.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>DEMON: A Management Model for Marketing New Products</atitle><jtitle>California management review</jtitle><date>1968-10</date><risdate>1968</risdate><volume>11</volume><issue>1</issue><spage>31</spage><epage>46</epage><pages>31-46</pages><issn>0008-1256</issn><eissn>2162-8564</eissn><abstract>Marketing new products is a difficult, important, and costly problem for many businesses. DEMON is a model for systematically evaluating company policies relative to the marketing opportunities for a new product.</abstract><cop>Los Angeles, CA</cop><pub>Graduate Schools of Business Administration, University of California</pub><doi>10.2307/41164141</doi><tpages>16</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0008-1256 |
| ispartof | California management review, 1968-10, Vol.11 (1), p.31-46 |
| issn | 0008-1256 2162-8564 |
| language | eng |
| recordid | cdi_proquest_journals_206294495 |
| source | Alma/SFX Local Collection; Periodicals Index Online |
| subjects | Advertising expenditures Case histories Financial risk Management science Market planning Marketing Profit forecasting Profit planning Sales forecasting |
| title | DEMON: A Management Model for Marketing New Products |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-27T16%3A31%3A02IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-jstor_proqu&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=DEMON:%20A%20Management%20Model%20for%20Marketing%20New%20Products&rft.jtitle=California%20management%20review&rft.au=CHARNES,%20A.&rft.date=1968-10&rft.volume=11&rft.issue=1&rft.spage=31&rft.epage=46&rft.pages=31-46&rft.issn=0008-1256&rft.eissn=2162-8564&rft_id=info:doi/10.2307/41164141&rft_dat=%3Cjstor_proqu%3E41164141%3C/jstor_proqu%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=1301282680&rft_id=info:pmid/&rft_jstor_id=41164141&rft_sage_id=10.2307_41164141&rfr_iscdi=true |