DEMON: A Management Model for Marketing New Products

DEMON: A Management Model for Marketing New Products

Marketing new products is a difficult, important, and costly problem for many businesses. DEMON is a model for systematically evaluating company policies relative to the marketing opportunities for a new product.

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:California management review 1968-10, Vol.11 (1), p.31-46
Hauptverfasser: CHARNES, A., COOPER, W. W., DEVOE, J. K., LEARNER, D. B.
Format: Artikel
Sprache:eng
Schlagworte:
Advertising expenditures
Case histories
Financial risk
Management science
Market planning
Marketing
Profit forecasting
Profit planning
Sales forecasting
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:Marketing new products is a difficult, important, and costly problem for many businesses. DEMON is a model for systematically evaluating company policies relative to the marketing opportunities for a new product.
ISSN:0008-1256
2162-8564
DOI:10.2307/41164141