Measuring the marginal effect of pro-environmental behaviour: Guided learning and behavioural enhancement

This paper aims to examine the pro-environmental behaviour (PEB) outcome and change through student participation and guided learning in an ecotourism-education-based study setting. The authors collected responses from 100 students who visited ecotourism sites as part of their learning curriculum at the end of a semester. The ordered probit model was employed to predict the variables under study. The findings suggest that students’ participations, coupled with professional guides, has significant and positive effects on PEB. The findings have the potential to position participatory and guided learning as effective solutions in promoting positive education outcome among individuals. [Display omitted]