Extrinsic Cue of Warranty by Selling through a Reputable Website

This research aims to investigate the interactive effects of website reputation, manufacturer brand, on electronic commerce. We surveyed 543 internet users to investigate the effects of high-reputation and low-reputation websites on two digital camera brands - Nikon and Snap. A major finding of this study is that a reputable website seems to have a significant effect on a well-known manufacturer's brand. It is also apparent that a lesser-known manufacturer can use a reputable website as a quality endorser. [PUBLICATION ABSTRACT]