Exploring adoption difficulties in mobile banking services

Factors associated with adopting and resisting mobile banking technologies were investigated among university students in Taiwan. Adoption factors included the belief that mobile banking helps fulfill personal banking needs, provides location‐free conveniences, and is cost effective. The primary fac...

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Veröffentlicht in:Canadian journal of administrative sciences 2009-06, Vol.26 (2), p.136-149
1. Verfasser: Yang, Ann Shawing
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description Factors associated with adopting and resisting mobile banking technologies were investigated among university students in Taiwan. Adoption factors included the belief that mobile banking helps fulfill personal banking needs, provides location‐free conveniences, and is cost effective. The primary factors associated with resistance included concerns over system configuration security and basic fees for mobile banking web connections. The theoretical and applied implications of these findings are discussed. Copyright © 2009 ASAC. Published by John Wiley & Sons, Ltd. Le présent article examine les facteurs qui poussent les étudiants taïwanais à adopter les technologies de la banque mobile ou à y résister. Parmi les facteurs d'adoption, il y a la croyance selon laquelle les opérations bancaires mobiles permettent de satisfaire les besoins bancaires personnels, sont disponibles partout et coûtent moins cher. Les facteurs de résistance comprennent, entre autres, les inquiétudes liées à la sécurité du système de configuration et les frais de connexion au réseau banque mobile. L'article s'achève par une présentation des implications théoriques et pratiques de l'étude. Copyright © 2009 ASAC. Published by John Wiley & Sons, Ltd.
doi_str_mv 10.1002/cjas.102
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identifier ISSN: 0825-0383
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source Business Source Complete; Wiley Online Library All Journals
subjects adoption des opérations bancaires mobiles
Bank technology
Cellular telephones
Costs
Innovations
Item response theory
JEL Classification: O33
JEL Classification: O33, L84
L84
mobile banking adoption
Mobile commerce
modèle de Rasch
Perceptions
Rasch measurement model
Rasch model
Social sciences
Studies
système IRT (item response theory)
Technological change
Technology
Technology Acceptance Model
Technology adoption
User behavior
title Exploring adoption difficulties in mobile banking services
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