A Study on The Perspectives of Hospitality Industry with Emphasis on Private Hospitals and Tertiary Teaching Medical Facilities in India

Some of the significant factors that have contributed to the growth of health care industry in India can be listed as rising income level, ageing population, growing health awareness, changing attitude towards preventive healthcare, lower cost of medical facilities, low cost of clinical research, healthcare opportunities, favourable investment opportunities provided by the Government, tax benefits has established many growth prospects etc. [...]the health care sector has become a sunshine industry where the generation of revenue and creation of jobs have ample opportunities. In the hotel industry today, there exist the much-needed improvements and innovations for better customer care after years of efforts and research. [...]a bit of cross-fertilization between both the sectors is required which in turn will provide essential insights to the members of the hospital fraternity to cater their customers in a more efficient manner. [...]Jones and Lockwood (1989) supported this fact by adding that to get the highest level of customer satisfaction; we need to act during the actual service encounter phase[6]. According to Gronroos(1990) study revealed that, technical quality is the combination of systems and infrastructures that are designed to deliver the service whereas functional quality is the level of interaction between the company and the customers while delivering the services[17].