A systems approach for developing high technology products

Product development for high technology products is comprised of the three stages of assessment, development, and execution. In addition, all three stages consist of information and decisions involving technological, product, and market dimensions. This article presents a systematic approach for int...

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Veröffentlicht in:Industrial marketing management 1982-10, Vol.11 (4), p.253-262
Hauptverfasser: Miaoulis, George, LaPlaca, Peter J.
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container_title Industrial marketing management
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creator Miaoulis, George
LaPlaca, Peter J.
description Product development for high technology products is comprised of the three stages of assessment, development, and execution. In addition, all three stages consist of information and decisions involving technological, product, and market dimensions. This article presents a systematic approach for integrating these three dimensions by which a go—no-go decision can be reached prior to the expenditure of large amounts of funds for research and development.
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ispartof Industrial marketing management, 1982-10, Vol.11 (4), p.253-262
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1873-2062
language eng
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source Elsevier ScienceDirect Journals; Periodicals Index Online
subjects Decision making
High
Industrial markets
Market segmentation
Marketing mixes
Product development
Technology
title A systems approach for developing high technology products
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