A systems approach for developing high technology products

A systems approach for developing high technology products

Product development for high technology products is comprised of the three stages of assessment, development, and execution. In addition, all three stages consist of information and decisions involving technological, product, and market dimensions. This article presents a systematic approach for int...

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Veröffentlicht in:Industrial marketing management 1982-10, Vol.11 (4), p.253-262
Hauptverfasser: Miaoulis, George, LaPlaca, Peter J.
Format: Artikel
Sprache:eng
Schlagworte:
Decision making
High
Industrial markets
Market segmentation
Marketing mixes
Product development
Technology
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Zusammenfassung:Product development for high technology products is comprised of the three stages of assessment, development, and execution. In addition, all three stages consist of information and decisions involving technological, product, and market dimensions. This article presents a systematic approach for integrating these three dimensions by which a go—no-go decision can be reached prior to the expenditure of large amounts of funds for research and development.
ISSN:0019-8501
1873-2062
DOI:10.1016/0019-8501(82)90014-1