Gift-giving and gift-taking in industrial companies

Practicing purchasing managers representing 344 manufacturing firms were asked about their firms' policies on buyers accepting gifts from vendors. These question were asked in face-to-face group meetings held throughout the United States. The purchasing managers were also quizzed on their attit...

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Veröffentlicht in:Industrial marketing management 1989-05, Vol.18 (2), p.91-94
1. Verfasser: Bird, Monroe Murphy
Format: Artikel
Sprache:eng
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Zusammenfassung:Practicing purchasing managers representing 344 manufacturing firms were asked about their firms' policies on buyers accepting gifts from vendors. These question were asked in face-to-face group meetings held throughout the United States. The purchasing managers were also quizzed on their attitudes about gift-giving and gift-taking in the industrial setting. The results from this study clearly indicate that most manufacturing firms with over 200 employees have made a formal attempt to address the vexing problems of gift-giving. However, evidence was found that company-wide enforcement of gift policies is a strong irritant to purchasing managers.
ISSN:0019-8501
1873-2062
DOI:10.1016/0019-8501(89)90025-4