Gift-giving and gift-taking in industrial companies
Practicing purchasing managers representing 344 manufacturing firms were asked about their firms' policies on buyers accepting gifts from vendors. These question were asked in face-to-face group meetings held throughout the United States. The purchasing managers were also quizzed on their attit...
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Veröffentlicht in: | Industrial marketing management 1989-05, Vol.18 (2), p.91-94 |
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Format: | Artikel |
Sprache: | eng |
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Zusammenfassung: | Practicing purchasing managers representing 344 manufacturing firms were asked about their firms' policies on buyers accepting gifts from vendors. These question were asked in face-to-face group meetings held throughout the United States. The purchasing managers were also quizzed on their attitudes about gift-giving and gift-taking in the industrial setting. The results from this study clearly indicate that most manufacturing firms with over 200 employees have made a formal attempt to address the vexing problems of gift-giving. However, evidence was found that company-wide enforcement of gift policies is a strong irritant to purchasing managers. |
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ISSN: | 0019-8501 1873-2062 |
DOI: | 10.1016/0019-8501(89)90025-4 |