Criteria used to select management consultants

A survey of 253 organizations provided data on 17 choice criteria used in the final selection of a variety of management consultancy services. There were relatively few differences in the importance of these choice criteria across the different types of consulting assignment, client's type of i...

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Veröffentlicht in:Industrial marketing management 1992-08, Vol.21 (3), p.187-193
Hauptverfasser: Dawes, Philip L., Dowling, Grahame R., Patterson, Paul G.
Format: Artikel
Sprache:eng
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Zusammenfassung:A survey of 253 organizations provided data on 17 choice criteria used in the final selection of a variety of management consultancy services. There were relatively few differences in the importance of these choice criteria across the different types of consulting assignment, client's type of industry, and frequency of purchase. Reputation of the consultants and their experience in the client's industry were the two most important choice criteria.
ISSN:0019-8501
1873-2062
DOI:10.1016/0019-8501(92)90015-L