International product strategy: Building the standardisation-modification decision

International product strategy: Building the standardisation-modification decision

The decision to modify products or use standardized products for international markets is faced throughout the world. A paper provides a framework for international product strategy involving standardization for modification decisions based on 3 factors - company heritage, market and products factor...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Irish marketing review 1997-01, Vol.10 (1), p.47
Hauptverfasser: Delene, Linda M, Meloche, Martin S, Hodskins, John S
Format: Artikel
Sprache:eng
Schlagworte:
Alliances
Competition
Competitive advantage
Customer feedback
Economies of scale
Innovations
International
International markets
Market segments
Marketing
Product development
Product lines
Standardization
Target markets
Technological change
Value chain
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:The decision to modify products or use standardized products for international markets is faced throughout the world. A paper provides a framework for international product strategy involving standardization for modification decisions based on 3 factors - company heritage, market and products factors, and selected target markets.
ISSN:0790-7362