Organizational size and buying influences
This article evaluates organization size as a segmenting variable and as an influence on industrial buyer behavior. The results demonstrate that organization size is an important factor in predicting certain aspects of industrial buyer behavior.
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| Veröffentlicht in: | Industrial marketing management 1981-02, Vol.10 (1), p.17-21 |
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| container_title | Industrial marketing management |
| container_volume | 10 |
| creator | Bellizzi, Joseph A. |
| description | This article evaluates organization size as a segmenting variable and as an influence on industrial buyer behavior. The results demonstrate that organization size is an important factor in predicting certain aspects of industrial buyer behavior. |
| doi_str_mv | 10.1016/0019-8501(81)90023-7 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0019-8501 |
| ispartof | Industrial marketing management, 1981-02, Vol.10 (1), p.17-21 |
| issn | 0019-8501 1873-2062 |
| language | eng |
| recordid | cdi_proquest_journals_204495500 |
| source | Elsevier ScienceDirect Journals Complete; Periodicals Index Online |
| subjects | Behavior Buying Hypotheses Industrial Organizational Size Size of enterprise Statistical analysis |
| title | Organizational size and buying influences |
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