Organizational size and buying influences

Organizational size and buying influences

This article evaluates organization size as a segmenting variable and as an influence on industrial buyer behavior. The results demonstrate that organization size is an important factor in predicting certain aspects of industrial buyer behavior.

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Bibliographische Detailangaben
Veröffentlicht in:Industrial marketing management 1981-02, Vol.10 (1), p.17-21
1. Verfasser: Bellizzi, Joseph A.
Format: Artikel
Sprache:eng
Schlagworte:
Behavior
Buying
Hypotheses
Industrial
Organizational
Size
Size of enterprise
Statistical analysis
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Beschreibung
Zusammenfassung:This article evaluates organization size as a segmenting variable and as an influence on industrial buyer behavior. The results demonstrate that organization size is an important factor in predicting certain aspects of industrial buyer behavior.
ISSN:0019-8501
1873-2062
DOI:10.1016/0019-8501(81)90023-7