Goskino nye podarok, no byez nyevo yesho khuzhe

The article examines the social and cultural chances of the factors influencing the success of a film in Hollywood and Russia. The conversation takes place between Viktor Matizen and Alexander Golutva. It focuses on proprosed reforms to the system of financin and regulating cinema according to more market based princpiples. There is an obvious sense of irony, if not sarchasm, as Matizen and Golutva suggest that perhaps the Russian cinema industry will also sprout its own focus groups and market research companies to test audiences.