ВПЛИВ МІЖНАРОДНОΓО ТУРИЗМУ НА ЕКОНОМІЧНИЙ РОЗВИТОК ТА ІМІДЖ ОКРЕМОЇ КРАЇНИ

The aim of the paper is to study the dynamics of economic indicators of international tourism, the main problems, trends and prospects of the industry development in the world market and an individual country, the role of the country's image and its impact of on the creation of a competitive tourist product. There considered the dynamics of statistical indicators of the international tourism structure, in particular the tourist flow, contribution to the world GDP and employment, and national economies. The analysis of the status of the tourist industry of Ukraine in the context of the main economic indicators and hotel infrastructure is conducted using the example of Kharkov region. The role of the image and its influence on the competitiveness of the national tourist product is revealed. On the basis of correlation analysis, forecast models for a number of indicators are created. The present trends in the development of the tourist industry of Ukraine are identified and recommendations on improving its competitiveness are given.