The theoretical underpinnings of government policy, turbulence and performance in the service sector: a conceptual framework

The objective of this paper is to provide a theoretical framework to study the relationship between host country government policy, market and technological turbulence, competitive intensity and export marketing performance in the financial services sector using Dunning’s (J Int Bus Stud 11(1): 9–31, 1980 ) eclectic paradigm. A literature review is used to define and set out the main conceptual framework and propositions for further research. A better understanding of the factors that contribute to export marketing performance success in the financial services sector is provided. The managerial implications of such a study would be to provide important knowledge or understanding for international business practitioners in the financial services sector. Such a study could also confirm the role that host country governments play in the performance of export ventures in the financial services sector and could make financial services exporters aware of the significance of environmental turbulence and its impact in the global market place.