Louisiana: Apprehending a Complex Web of Vernacular Regional Geography

North America is covered by a multi-scalar patchwork of vernacular regions. These regions can be geographically large enough to cover many states (The Midwest or the South) and small enough to be considered micro-vernacular regions, encompassing no more than the neighborhoods of a city. In a state the size of Louisiana, vernacular regions tend to be medium-sized and familiar only to people living in clusters of populations around the state. This study explores the patchwork regional geography of Louisiana using business naming as a proxy for popular knowledge of vernacular regions in the state and utilizes GIS to map those regions.