Applying the distinction between market-oriented and customer-led strategic perspectives to business school strategy

Applying the distinction between market-oriented and customer-led strategic perspectives to business school strategy

This article presents an application of strategic management literature for consideration in the strategic management process of business schools. Specifically, the distinction between market-oriented and customer-led strategies is described, and the particular relevance and importance of this for b...

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Veröffentlicht in:Journal of education for business 2000-01, Vol.75 (3), p.183
Hauptverfasser: Bailey, Jeffrey J, Dangerfield, Byron
Format: Artikel
Sprache:eng
Schlagworte:
Academic Standards
Accreditation
Accreditation (Institutions)
Administrator Education
Business education
Business schools
Competitive advantage
Curricula
Customer satisfaction
Customers
Department Heads
Education
Educational Change
Educational Quality
Environment
Faculty Evaluation
Grade Inflation
Higher Education
Institutional Mission
Instructional Leadership
Leadership
Marketing
MBA programs & graduates
Philosophy
Product development
Strategic management
Strategic Planning
Student Evaluation
Students
Teacher Effectiveness
Teacher Evaluation
Teaching
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Zusammenfassung:This article presents an application of strategic management literature for consideration in the strategic management process of business schools. Specifically, the distinction between market-oriented and customer-led strategies is described, and the particular relevance and importance of this for business schools is explained.
ISSN:0883-2323
1940-3356