The Relative Value of Skills, Knowledge, and Teaching Methods in Explaining Master of Business Administration (MBA) Program Return on Investment

In this article, the authors provide insight into alumni perceptions of Master of Business Administration (MBA) program return on investment (ROI). They sought to assess the relative value of skills, knowledge, and teaching methods in explaining ROI. By developing insight into the drivers of ROI, the real utility of MBA program ingredients can be used for program positioning. The use of ROI is increasing throughout marketing and other business units, and its application as an outcome metric in the academy has become increasingly overdue.