Business goals in market versus transition economies: An exploratory comparison of Hungarian and U.S. MBA students

Developed market economies and transition economies are characterized by radically different institutional, economic, and cultural environments, which we expected would produce differences in business goals among MBA students. We measured differences between 103 Hungarian and 454 U.S. part‐time MBAs and found that U.S. respondents placed more importance on growth of the business, short‐term profits, staying within the laws, and honor, face, and reputation. Hungarians placed more emphasis on game and gaming spirit, and family values. Although the results showed significant differences on some business goals, they were not as great as the literature would suggest, indicating that some convergence has occurred since transition began. © 2004 Wiley Periodicals, Inc.