Measuring Geographic Diversification and Product Diversification

Measuring Geographic Diversification and Product Diversification

Product Diversification and Geographic Market Diversification are different strategies available to corporations. Using a new entropy measure facilitates comparing and contrasting the effects of these strategies.

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Bibliographische Detailangaben
Veröffentlicht in:Management international review 1999-07, Vol.39 (3), p.277-292
1. Verfasser: Hoopes, David G.
Format: Artikel
Sprache:eng
Schlagworte:
Business structures
Comparative analysis
Corporate strategies
Demographic aspects
Diversification
Entropy
Geographic regions
Hypotheses
Industrial concentration
Industrial economics
Industrial market
Influence
Intangible assets
International trade
Management
Organization theory
Planning
Product diversification
Sample mean
Strategic planning
Studies
Versification
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Beschreibung
Zusammenfassung:Product Diversification and Geographic Market Diversification are different strategies available to corporations. Using a new entropy measure facilitates comparing and contrasting the effects of these strategies.
ISSN:0938-8249
1861-8901