Minority power
According to Brand Strategy Journal, Hispanics are the largest minority in the US. Annual Hispanic household income jumped 20% to $33,000 between 1996 and 2001, compared to 6% for all households.
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Veröffentlicht in: | Marketing research (Chicago, Ill.) Ill.), 2005-12, Vol.17 (4), p.4 |
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Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | According to Brand Strategy Journal, Hispanics are the largest minority in the US. Annual Hispanic household income jumped 20% to $33,000 between 1996 and 2001, compared to 6% for all households. |
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ISSN: | 1040-8460 |