Minority power

According to Brand Strategy Journal, Hispanics are the largest minority in the US. Annual Hispanic household income jumped 20% to $33,000 between 1996 and 2001, compared to 6% for all households.

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Veröffentlicht in:Marketing research (Chicago, Ill.) Ill.), 2005-12, Vol.17 (4), p.4
1. Verfasser: Grapentine, Terry
Format: Artikel
Sprache:eng
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Zusammenfassung:According to Brand Strategy Journal, Hispanics are the largest minority in the US. Annual Hispanic household income jumped 20% to $33,000 between 1996 and 2001, compared to 6% for all households.
ISSN:1040-8460