On the constitution of the televisual frame (or Analyzing conceptually the reconfigurations on the ways of watching TV)

In contemporaneity, to watch TV takes on new meanings: TV viewing modes have been reconfigured, surpassing the act of following streaming content set by broadcasters in “flow” (Williams). Arguing the existence of a “frame” (Gumbrecht), and observing the image boundaries’s notion (Aumont), here is proposed the potential definition of what would be a television frame associated with a new TV experience. Encompassing both an expansion of the screen and an expansion of the broadcasting time, the television frame would comprise the viewer, the television and the gadgets associated with the new ways of watching television – constituting an atmosphere. The suggested context is exemplified by the articulation of audience’s participation with the delivery modes of content in the reality show of gastronomy MasterChef Brazil.