The valley of dry bones: A city’s revival for tourism

The valley of dry bones: A city’s revival for tourism

•Marketing communication campaign in the early days of post-disaster.•The use of photo-centric newsletters in Japan’s tourism recovery strategies.•Destination image restoration via cognitive and affective images of major themes.•Practical use of photographs to subtly address travel risk concerns.•Co...

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Veröffentlicht in:Annals of tourism research 2017-09, Vol.66, p.199-203
Hauptverfasser: Kwok, Andrei O.J., Chew, Elaine Yin Teng
Format: Artikel
Sprache:eng
Schlagworte:
Bones
Campaigns
Communication
Corporate image
Covert
Government agencies
Marketing
Photography
Recovery
Rhetoric
Tourism
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Beschreibung
Zusammenfassung:•Marketing communication campaign in the early days of post-disaster.•The use of photo-centric newsletters in Japan’s tourism recovery strategies.•Destination image restoration via cognitive and affective images of major themes.•Practical use of photographs to subtly address travel risk concerns.•Covertly addressing negative perceptions may be effective in tourism recovery.
ISSN:0160-7383
1873-7722
DOI:10.1016/j.annals.2017.06.008