Why Can't I Just Google it? Factors Impacting Millennials Use of Databases in an Introductory Course

Technology enables millennials to remain "plugged in" via an array of platforms that provide an incessant flow of information. Despite these virtual connections, many undergraduate students experience challenges in analyzing data from the web, often selecting popular search engines to analyze business concepts. As the internet continues to shape the scope of digital content available to students, factors that influence student selection and use of relevant databases are important considerations for faculty in business schools. This survey of undergraduate students in an introductory business course found that performance features, along with ease of use, were primary factors influencing database selection.