"The Woman at the Wheel": Marketing Ideal Womanhood, 1915-1934

"The Woman at the Wheel": Marketing Ideal Womanhood, 1915-1934

Behling analyzes automobile advertisements that appeared in popular magazines during the early decades of the 20th century that were aimed specifically at women.

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Bibliographische Detailangaben
Veröffentlicht in:Journal of American Culture 1997-09, Vol.20 (3), p.13-30
1. Verfasser: Behling, Laura L.
Format: Artikel
Sprache:eng
Schlagworte:
Advertisements
History
Marketing
Print advertising
Women
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Beschreibung
Zusammenfassung:Behling analyzes automobile advertisements that appeared in popular magazines during the early decades of the 20th century that were aimed specifically at women.
ISSN:0191-1813
1537-4726
1542-7331
1542-734X
DOI:10.1111/j.1542-734X.1997.00013.x