Past, present, and future directions for technical intelligence

The following is an excerpt from remarks delivered by past SCIP President Dr. Wayne A. Rosenkrans, Jr., at SCIP's symposium on “The Value of Technical Intelligence,” held last November in Arlington, Virginia. Dr. Rosenkrans discusses how competitive technical intelligence (CTI) has proved its value as a means of enhancing executive decision making and looks at past, present, and potential future valuation models. Using case studies from the pharmaceutical industry, he examines how the traditional CTI process (needs assessment, planning, collection, analysis, and presentation) has evolved by being grounded within a company's overall “knowledge culture.” The new CTI model adds a number of key elements, along with more sophisticated ways of measuring CTI's contribution to strategic decision making. The future evolution of CTI will make it part of the core business process—creating corporate knowledge across the entire spectrum of product or service development, and measuring the degree and direction in which knowledge is developing internally and externally. © 1998 John Wiley & Sons, Inc.