Using multiple scenario analysis to map the competitive futurescape: A practice-based perspective

Uncertainty is rarely exploited as a source of strategic opportunity by managers. Either they extrapolate the future from historical trends, pretend it away, or compensate for uncertainty by arbitrarily demanding higher returns. These common errors are ineffective in identifying new opportunities, b...

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Veröffentlicht in:	Competitive intelligence review 2000-04, Vol.11 (2), p.12-19
1. Verfasser:	Gilbert, A. Lee
Format:	Artikel
Sprache:	eng
Schlagworte:	Analysis Competition Competitive intelligence Guidelines Strategic planning Trends
Online-Zugang:	Volltext
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