Environment, Generic Strategies, And Performance In A Rapid

With a focus on a high-growth industry in the Republic of Korea, a rapidly developing country, multivariate analysis was undertaken to derive taxonomies for both environmental settings and strategic groups; environment-strategy-performance relations also were studied. Data came from 54 firms in the electronics industry. The analysis showed that a taxonomic approach to examining the relationship between task environment and strategy can be fruitful, even for a developing economy. Specifically, the analysis provided empirical evidence that multiple perceived environments existed in a single industry when the environment was perceptually measured. Generic strategies that were identified largely reflected those developed in industrial countries. Differentiation, overall cost leadership, and focus were present in the factor analysis of strategic elements, but not as pure types.