Book reviews: Customer Winback: How To Recapture Lost Customers - And Keep Them Loyal
The book Customer Winback: How to Recapture Lost Customers - And Keep Them Loyal, by Jill Griffin and Michael W. Lowenstein, is reviewed.
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| Veröffentlicht in: | Journal of business-to-business marketing 2002, Vol.9 (2), p.73 |
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| Format: | Review |
| Sprache: | eng |
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| container_issue | 2 |
| container_start_page | 73 |
| container_title | Journal of business-to-business marketing |
| container_volume | 9 |
| creator | Johnston, Timothy C |
| description | The book Customer Winback: How to Recapture Lost Customers - And Keep Them Loyal, by Jill Griffin and Michael W. Lowenstein, is reviewed. |
| format | Review |
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| fulltext | fulltext |
| identifier | ISSN: 1051-712X |
| ispartof | Journal of business-to-business marketing, 2002, Vol.9 (2), p.73 |
| issn | 1051-712X 1547-0628 |
| language | eng |
| recordid | cdi_proquest_journals_199404492 |
| source | EBSCOhost Business Source Complete |
| subjects | Customers Loyalty Market strategy |
| title | Book reviews: Customer Winback: How To Recapture Lost Customers - And Keep Them Loyal |
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