Book reviews: Customer Winback: How To Recapture Lost Customers - And Keep Them Loyal

Book reviews: Customer Winback: How To Recapture Lost Customers - And Keep Them Loyal

The book Customer Winback: How to Recapture Lost Customers - And Keep Them Loyal, by Jill Griffin and Michael W. Lowenstein, is reviewed.

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Bibliographische Detailangaben
Veröffentlicht in:Journal of business-to-business marketing 2002, Vol.9 (2), p.73
1. Verfasser: Johnston, Timothy C
Format: Review
Sprache:eng
Schlagworte:
Customers
Loyalty
Market strategy
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Zusammenfassung:The book Customer Winback: How to Recapture Lost Customers - And Keep Them Loyal, by Jill Griffin and Michael W. Lowenstein, is reviewed.
ISSN:1051-712X
1547-0628