Assessment of agricultural groundwater users in Iran: a cultural environmental bias

Many environmental problems are rooted in human behavior. This study aimed to explore the causal effect of cultural environmental bias on ‘sustainable behavior’ among agricultural groundwater users in Fars province, Iran, according to Klockner’s comprehensive model. A survey-based research project was conducted to gathering data on the paradigm of environmental psychology. The sample included agricultural groundwater users ( n = 296) who were selected at random within a structured sampling regime involving study areas that represent three (higher, medium and lower) bounds of the agricultural-groundwater-vulnerability spectrum. Results showed that the “environment as ductile (EnAD)” variable was a strong determinant of sustainable behavior as it related to groundwater use, and that EnAE had the highest causal effect on the behavior of agricultural groundwater users. The adjusted model explained 41% variance of “groundwater sustainable behavior”. Based on the results, the groundwater sustainable behaviors of agricultural groundwater users were found to be affected by personal and subjective norm variables and that they are influenced by casual effects of the “environment as ductile (EnAD)” variable. The conclusions reflect the Fars agricultural groundwater users’ attitude or worldview on groundwater as an unrecoverable resource; thus, it is necessary that scientific disciplines like hydrogeology and psycho-sociology be considered together in a comprehensive approach for every groundwater study.