An Understanding of Tourists’ Perception about Seaside Hotels

Knowledge and understanding on tourists’ perception about seaside hotels plays an important role in their management, as the value of the trip is directly influenced by several factors. This paper performs an assessment of tourists’ perception towards factors affecting the choice of an accommodation unit. Data was collected using an on-line survey and analysed through descriptive statistics and appropriate statistical tests. Comparative analysis was conducted on the level of importance of a list of factors between two groups of tourists divided by age. Results indicate that location, facilities and price are the most important factors. Cleanliness and safety add value to the trip as well. In contrast, hotel facilities such as business center, games room and access to pets add less value to the quality of the trip. Tourists older than 35 years prefer more complex tourism products with breakfast and dinner, and more facilities in the room such as tea/coffee machines. The study offers managerial implications related to understanding tourists’ needs as regard to the choice of an accommodation unit at seaside.