SATISFAÇÃO COM A EMPRESA E EXPECTATIVAS FUTURAS NO TRABALHO: UM ESTUDO APLICADO A UMA INDÚSTRIA DE BORRACHAS DA SERRA GAÚCHA

ABSTRACT Measure the satisfaction of employees is a common practice in studies of Personnel Management, however, few studies have sought to examine together the future claims of workers. Trying to understand this scenario, we performed an empirical study of the quantitative and descriptive with the 45 employees of a rubber industry in the Serra Gaucha. By ANOVA and chi-square, we noticed that in general there is a satisfaction in relation to the organization, especially with regard to the physical conditions of work and relationships with colleagues. The influence of brand recognition on retail store image.